Black paper surface with a white line drawing of a panther.

Brand
Guidelines

Convict Coffee Company - Visual Identity

Designed by:

Daniel Klehm

drnklehm@gmail.com

Provided For:

Convict Coffee Company

Last Updated:

August 2025

Logos

Make your mark where it counts.

Our primary logo is tailored for black or dark backgrounds, delivering the strongest presence.

On white or light backgrounds, please use the alternate versions.

Convict Coffee Co. Skull Design Primary White on Black Background

primary icon

Convict Coffee Co. Skull Design Alternate Black on White Background

alternate icon

Convict Coffee Co. primary word mark on black background

Primary wordmark

Convict Coffee Co. alternate wordmark on white background

alternate wordmark

Convict Coffee Co. primary stacked logo with skull design on a black background

Primary Stacked Logo

Convict Coffee Co. alternate stacked logo with skull design on a white background

Alternate Stacked Logo

Convict Coffee Co. primary banner logo with skull design on a black background

Primary Banner Logo

Convict Coffee Co. alternate banner logo with skull design on a white background

Alternate Banner Logo

Logo in action

Use the right logo for the right background - primary on dark, alternate on light. Keep its proportions true, give it room to breathe, and let it stand alone without visual noise. A clean stage lets the mark speak with authority.

Collage of Convict Coffee Co. branding elements including logo, cup, bag, and hat - displaying logo in proper use.
Multiple instances of the Convict Coffee Co. logo in various styles and colors on a black background. Showing Misuse of logo such as distorting, recoloring, inverting, stretching, rotating, placing on cluttered backgrounds.

misuse of logo

The Convict Coffee Company Logo is a key part of our identity, and using it incorrectly weakens the brand.

Avoid:

  • Inverting
  • Distorting
  • Recoloring
  • Adding effects
  • Adjusting proportions
  • Outlining
  • Rotating
  • Placing it on cluttered backgrounds

Stick to the guidelines to keep its raw, authentic energy intact and ensure it always represents the brand at it's best.

PROMISE not to break the rules?

Here are the logo files.

.png files

Download

.svg files

download
Color swatch with vertical stripes in various colors.

Color

Color is a tool in how we communicate visually. Our palettes are crafted to balance clarity and personality.

The Primary Palette is your go-to when you need to keep it clean and focused.

Use the Extended Palette sparingly - reserved for adding extra layers of meaning in branded materials.

primary palette

Solid white color swatch with a green border on a white background

White

Hex: #FFFFFF

CMYK: 0/0/0/0

RGB: 255/255/255

PMS: Bright White

Solid black color swatch with a green border on a white background

Near Black

Hex: #161616

CMYK: 73/67/65/80

RGB: 22/22/22

PMS: Black C

Solid green color swatch with a green border on a white background

Primary Green

Hex: #6DD189

CMYK: 55/0/63/0

RGB: 109/209/137

PMS: 346 C

Solid green color swatch with a green border on a white background

alternate Green

Hex: #1B682D

CMYK: 86/34/100/27

RGB: 27/104/45

PMS: 349 C

Extended Palette

Solid purple color swatch with a green border on a white background

Nicaragua purple

Hex: #B499FF

CMYK: 34/40/0/0

RGB: 180/153/255

Solid purple color swatch with a green border on a white background

Nicaragua Alt purple

Hex: #47337F

CMYK: 89/96/16/4

RGB: 71/51/127

Solid blue color swatch with a green border on a white background

Brazil Blue

Hex: #6EBCCE

CMYK: 55/8/16/0

RGB: 110/188/206

Solid blue color swatch with a green border on a white background

Brazil alt Blue

Hex: #145560

CMYK: 90/53/49/28

RGB: 20/85/96

Solid red color swatch with a green border on a white background

Guatemala red

Hex: #FF9999

CMYK: 0/50/27/0

RGB: 255/153/153

Solid red color swatch with a green border on a white background

Guatemala Alt red

Hex: #A03838

CMYK: 26/89/78/19

RGB: 160/56/56

Solid orange color swatch with a green border on a white background

Ethiopia orange

Hex: #FFC599

CMYK: 0/26/40/0

RGB: 255/197/153

Solid orange color swatch with a green border on a white background

Ethiopia alt orange

Hex: #C14E00

CMYK: 18/80/100/8

RGB: 193/78/0

Solid yellow color swatch with a green border on a white background

Blank Yellow

Hex: #FFF69F

CMYK: 2/0/46/0

RGB: 255/246/159

Solid yellow color swatch with a green border on a white background

Blank Alt Yellow

Hex: #877F18

CMYK: 47/38/100/14

RGB: 135/127/24